About Us

At Ablaze Firewood, we believe in the power of connection, connecting with family, friends, and the great outdoors. Our mission is to bring loved ones together around the warmth and comfort of a fire, creating lasting memories in the process. Founded in 2021, we set out with a vision to provide high-quality firewood that enhances the experience of gathering around a flame.

Starting as an importer of premium Namibian firewood and charcoal, we quickly established ourselves in both the resale and retail markets. Our dedication to quality and sustainability ensures that every product we offer meets the highest standards, making your fire experience not only enjoyable but also eco-friendly. We are proud to source our firewood from responsible harvesters, ensuring that we contribute to the preservation of our environment while delivering exceptional products to our customers.

Recognizing the evolving needs of our community, we ventured into the online space, expanding our reach to cater to the greater Western Cape. This move allows us to connect with a broader audience and make it easier for families and friends to access the firewood they need, no matter where they are located. Our user-friendly online platform ensures a seamless shopping experience, from browsing our selection to placing an order and having it delivered right to your door.

December 2023, brought the addition of smoking wood products to our catalogue! Perfect for grilling, smoking, or adding a unique flavour to your cook, our smoking wood options will elevate your culinary adventures. Whether you’re a seasoned pit master or just looking to enhance your backyard smoking session, we have the right wood to suit your needs.

Our logo, a vibrant phoenix rising from the flames captures the essence of our brand. The phoenix symbolizes renewal, transformation, and resilience, embodying our commitment to bringing warmth and light into every gathering. Just as the phoenix rises, we believe that every fire brings people together, igniting conversations, laughter, and unforgettable moments.

At Ablaze Firewood, we understand that the best gatherings often happen around a fire. Whether it’s a cozy night indoors or a festive outdoor Braai, we are here to provide the perfect fuel for your memories. Our diverse range of products, including seasoned hardwoods, briquettes and charcoal, caters to every need, whether you're a casual camper, a backyard entertainer, or a dedicated firewood enthusiast.

Join us on this journey of connection and warmth. Experience the joy of gathering with loved ones, fuelled by the best firewood available. With Ablaze Firewood, you’re not just purchasing firewood, you’re igniting a tradition of togetherness. Let’s make every flame a celebration!